Michael Lombardo Reveals Why True Blood Had to Meet the True Death
August 22, 2014 by Rachel Tsoumbakos
HBO’s Programming Head Discusses Why True Blood was Axed:
Fans of True Blood have been begging HBO to bring back their favorite vampire series since it was announced last year that it wouldn’t be renewed beyond Season 7. With ratings this year as strong as in previous seasons, many fans are questioning why a show as successful as True Blood should go. HBO’s programming head, Michael Lombardo has finally released a statement on this matter:
This season, True Blood is one of the highest-rated shows across the board; it gets over 10 million views an episode. But the minute you feel you’re airing it for the numbers we start questioning it. Every season we sit down with the creator and say ‘Tell us what the next year will be like.’ And if there aren’t exciting, unbelievable, undeniable ideas in the coming season, we’re questioning. And I think in the case of True Blood, it just felt like we had reached a place where the storytelling was hitting a wall. And to stay just because the ratings were strong felt not who we are and we needed, quite honestly, the money and Sunday night space for new shows.
And, for a network whose income is based on subscribers rather than advertising, perhaps he has a point here. What HBO needs to keep doing is creating phenomenal content for the audience they are targeting. However, for the millions of True Blood fans out there, next Sunday night will be a particularly sad one for them.
You can tune in to watch the True Blood Season 7 finale on HBO at 9PM EST on Sunday 24th August 2014.
Source: The Hollywood Reporter – HBO Programming Head Talks ‘True Detective’ Season 2, Why ‘True Blood’ Is Ending
(Photo Credit: HBO Inc.)