True Blood Season 3 Viral Ad Poster #4 – Shapeshifter Sam

April 14, 2010 by  

HBO has released its fourth viral ad poster to promote season 3 of True Blood and this time they are focusing on our favorite Bon Temps shapeshifter, Sam Merlotte.  It shows us what Sam has be able to change into up to now and makes the statement “Be True“.  Perhaps this plays into the theme for season 3 of “identity” as Alan Ball had mentioned before.  Is it referring to one to “Be True” to themselves?  Whatever it means one thing is for sure True Blood fans cannot wait for season 3 to return on Sunday, June 13, 2010 on HBO.  So what do you think of the latest poster?  Is it a hit or a miss?  Tell us what you think in the comment section below.

Photo credit:  HBO Inc. via