True Blood Season 3 Viral Ad Poster #4 – Shapeshifter Sam

April 14, 2010 by  

HBO has released its fourth viral ad poster to promote season 3 of True Blood and this time they are focusing on our favorite Bon Temps shapeshifter, Sam Merlotte.  It shows us what Sam has be able to change into up to now and makes the statement “Be True“.  Perhaps this plays into the theme for season 3 of “identity” as Alan Ball had mentioned before.  Is it referring to one to “Be True” to themselves?  Whatever it means one thing is for sure True Blood fans cannot wait for season 3 to return on Sunday, June 13, 2010 on HBO.  So what do you think of the latest poster?  Is it a hit or a miss?  Tell us what you think in the comment section below.

Photo credit:  HBO Inc. via

  • samantha

    what does it mean its from the 2 season dont understand?????

    • I think I’m confused where does it say “its from the 2 season” in this post? Let me know so I can answer your question.

  • Antonio

    just wondering about something from last season Why does Sam have 3 scratches on his arm? I know in the promo poster it all means something. When i first saw this i was like “Oh yeah it means that hes a werewolf.” Then i thought Sam is NOT a werewolf! Then what does it mean?

  • Tish

    I love tho focus on Sam, but not realy crazy about the poster…needs to have his face somewhere on it.

  • Curt ped

    I think that they forgot that Sam has also changed into a bird

    • Danielle

      when was Sam a bird I kinda remember

      • Curt ped

        Sam was a bird when mary anne was chasing him then he flew away

      • missyella

        When Maryann was chasing him in the Woods, next thing we knew he had changed and had flown away from her grasp.

  • Sheila

    I wonder what will be in store for Sam this season, Sookie left us hanging with the new found abilities at the end of S2, does that mean that perhaps there will be bigger and better things in store for Sam? He deserves something awesome come his way, I mean everybody is all hot and bothered for Sookie, and that’s cool, I think Sam could use an ego boost for a second ya know? Hurry up S3.

  • jaxx

    Good for Sam. He deserves more respect than he gets.