True Blood Season 3 Viral Ad Poster

March 24, 2010 by  

HBO is starting up the True Blood viral ad campaign just as they did to the lead up to Season 2 last year.  This year with Season 3 of True Blood set to premiere on Sunday, June 13, 2010, HBO is starting to unleash their new ads to get the buzz started and to get the fans worked up into a frenzy.

USA TODAY‘s Gary Levin presents our first look at one of ads that will be part of True Blood‘s 12-week viral ad campaign leading up to the show’s premiere.  According to Mr. Levin each week a new ad will be released.

By the looks of this one HBO has another successful ad campaign on its hands.


(Photo credit:  HBO Inc.)

  • Well, Eric can wake up to a nice cuppa Lori any time he wants!! LOL!!!

    • val

      Boy Lori the line forms on the left eh??

    • jaxx

      LOL *snorts*, Lori, that’s actually pretty funny.

  • I think this ad is perfect. It makes me smile in anticipation.

  • TallGrrl

    Me? I prefer a good cup of Frank…but that’s just me.
    ; )

  • jaxx

    I love it too. Can’t wait either.

  • Stephanie

    I think that the ads like this and the others are more for the fans that have been watching the show/know what the show is about. not for newbies…. But i love this ad, they always make really funny/good Ads.

  • OMG this is SO excellent!

  • Kat

    I Love it!!
    Cant wait!!!

  • Barbara E.

    “a cup of Joe” … Joe who? Poor Joe. LOL

    I don’t know – ad strategies like this one does nothing for me. It doesn’t make me want to see the show anymore than I already want to. I think teasers that ask questions or gives clues would entice viewers to watch – cause they want to know the answers. Example, show us a picture of Sookie pointing that gun, like the 15 second video teaser the other day. And the caption would read something akin to: “Who would make sweet Sookie so afraid that she would resort to using a gun?” …. I don’t know, I don’t have a way with words, but you get the idea.

    I wish it was June already. Am more excited about the June 13th Season 3 premiere than I am about my June 9th 37th birthday! =)