Vampire Genre Sells Big

November 21, 2009 by  

E25HBOsideVampires are everywhere nowadays – in books, movies, TV shows, video games, and arts. People have been hooked to the vampire saga and 21st century’s hit offering are the following: True Blood, the Twilight saga and the latest TV show to come on board, Vampire Diaries. Since we are all going crazy about vampires, let’s try to go beyond the stories and count the money that’s been raked by the entertainment industry.

In the movie department, the first installment of the Twilight series pulled in $380 million at the global box office and an additional $168 million in U.S. DVD sales.  Now if the last installment of the Twilight series, The Twilight Saga: New Moon, will have the same result, the Twilight series can be estimated to be a $500 million-a-year movie franchise alone thanks to the fans of Twilight!

In books, vampire stories can be seen as a $100 million annual business for book publishers. It has been reported that the woman behind Twilight, Stephenie Meyer, has sold 30 million copies of her books in both hardcover and paperback in the United States. Our beloved Charlaine Harris ranks second with 6 million copies sold for her Sookie Stackhouse novels including setting a record for at one point this summer, holding seven of the top-25 spots for mass-market fiction in The New York Times bestseller list. Between hardcover and paperback, both Stephanie Meyers and Charlaine Harris have sold a combined total of $432 million worth of books.

In TV shows Alan Ball‘s hit HBO TV vampire series True Blood reigns supreme.  HBO’s True Blood has become the network’s most successful series since The Sopranos, reaching over 10 million viewers when you include DVR watchers. Although HBO has not published reports of the shows earnings estimates based on the shows high ratings and DVD sales place it in the realm of generating $50 million-a-year. On the other hand, CW’s Vampire Diaries has 4.3 million viewers – the highest for the network generting an estimated $20 million a year.  Therefore combining the two vampire shows on television it is to an estimated $70 million a year business.

Then, there’s the vampire video games share which is worth $12.5 million yearly. And since the Twilight stars are featured regularly on tabloids, it gives vampires a quarter of the credit for newsstand sales and that’s $21.5 million in just a single year. Also, then based on Halloween vampire costumes’ estimated worth of $62.5 million each October the entire vampire genre including, movies, books, TV shows, video games, magazine sales and Halloween costumes totals to $771.5 million annually!

Now that’s a lot of money to bite into!


(Photo credit:  HBO Inc.)